Travis Scott Spotify plays rose by 25% after Fortnite concert

The Fortnite effect: Travis Scott's new single made Spotify's biggest streaming debut of 2020.

Travis Scott

Fortnite’s recent astronomical concert by Travis Scott brought unprecedented attention to the game. Through a tweet, Epic Games had proudly announced that the live in-game concert saw the game’s player count rise to 12.3 million concurrent gamers.

Other than players who hopped in-game, over 2 million players caught the concert live on streaming platforms like Twitch, YouTube and Mixer. Travis Scott himself seemed to enjoy the company of his millions of fans as much, tweeting out his excitement afterwards.

An event held at a scale this big on such a widely popular game was bound to give a positive bump to the fanbase of the American rapper. According to a recent Rolling Stone report made after the gigantic concert, “On Monday and Tuesday, Scott streams increased by 26%, with some hits (like “Stagazing”) jumping over 50% ahead of the Fortnite show.”

The concert included a premiere to Travis Scott’s latest single, “The Scotts” featuring Kid Cudi which took the place of Spotify’s biggest streaming debut of 2020 from Billie Eilish’s “No Time to Die”.

This kind of increase in attention to the rapper was undeniably the effect of his ground-breaking live performance on Fortnite. Previously, we had also seen Marshmello lighting up the Fortnite stage to bring a record 10 million players into the game, which was broken by Travis Scott’s concert.

Seeing the recent history of Fortnite it’s highly likely that the battle royale will bring even more stars to the game for future events, and based on how enjoyable the events have turned out to be, we’re sure that the entire world will be looking forward to see what Epic Games will bring to the table next to outperform themselves.