Epic Games are known for taking unorthodox methods to keep their flagship multiplayer FPS in the conversation of the world’s elite multiplayer titles. From pushing prize pool as high as it carries the potential to rival that of Dota’s to hosting concerts of the likes of Marshmallow and Travis Scott in the game.

Their latest step involves the full-length screening of an iconic Christopher Nolan film. The trailer of Tent, the upcoming action thriller directed by Nolan set to make its debut in the theaters mid-July of 2020, was premiered in the game this week.

Post premiere of the trailer, Canadian host Geoff Keighley tweeted “Just announced during the Tenet trailer premiere – Christopher Nolan is bringing one of his iconic films to @FortniteGame this summer for a full length free screening for fans!”

EPIC Creative Director Donald Mustard said “The idea of debuting the TENET trailer came from a phone call with Christopher Nolan. We were all talking about our love of seeing new trailers in a THEATER and how sad we were that we can’t do that right now – but how maybe this could be the next best thing. Hope you love it!”

Full-length screening of a movie in a game like Fortnite helps Nolan to a great extent, although the world is familiar with Nolan’s mastery over filmmaking, the Fortnite’s player base which is largely populated by players who are in their early teens can get attracted to Nonal’s movies, which will indefinitely bring in potential fans for the near future.