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Sunday, June 11, 2023

Beats by Dre announce a new collaboration with FaZe Clan

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FaZe Clan and music artists go hand in hand, especially when it comes to rappers. Most FaZe members share a similar taste in music and it’s no secret that they resonate with rappers. From its early days, former rapper/ Chaos Esports Club owner Logic could be found in their earlier videos and given their brand value, no wonder why Beats wants to join forces with them for the second time.

The marketing strategy imposed by Beats over the years has been the same. Critics often claim that the Apple-owned music company focuses more on marketing rather than working on their headphones. Collaborating with FaZe Clan is yet another strategic move by the company to engage with the youth. The Esports landscape has been growing and FaZe Clan is one of the organizations at the forefront of it, naturally making them an ideal partner for connecting with the esports industry.

After the success Beats enjoyed with their Solo series collaborations with FaZe, a second collab was only a matter of time. The iconic FaZe’s black and red tiger camo will be donned by their Powerbeats Pro, the pair of true wireless sports earbuds.

“Beats and FaZe Clan are teaming up once again for an even hotter release. The limited-edition Beats  FaZe Clan Powerbeats Pro blends the world of professional gaming and traditional sport with the only earphone you need to get your head in the game. The earphones feature FaZe’s iconic red tiger camo and FaZe Clan logo on the charging case. Just like our first drop, these pay homage to the ultra-elite skin in their favorite first-person shooter game.” read their statement.

Besides getting earphones, beats promises to include a 1 of 1 Ben Simmons signed jersey, authenticated and signed Upper Deck FaZe Clan trading cards, and signed FaZe basketballs for lucky customers who can get the limited edition collectors bundle.

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