Google could be shaking up the online video platform scene with a groundbreaking innovation on its YouTube platform. In a move that seems more aligned with Netflix’s offerings than a revival of the Stadia platform, Google is reportedly testing playable games directly within YouTube, a feature internally referred to as “Playables”​​.
These Playables, accessible via the YouTube app or website, could mark a significant shift in how users interact with the platform. However, it’s important to note that the games under testing seem to be on a smaller scale. One of the games currently under the spotlight is a reimagined version of the classic arcade game, Breakout, named “Stack Bounce”. This game challenges players to destroy layers of bricks using a bouncing ball, harking back to the simplicity and charm of early gaming eras​​.
The introduction of Playables on YouTube may come as a surprise to those who expected Google to repurpose the technology from its discontinued Stadia platform for larger-scale games. However, it appears that Google has unique plans for YouTube’s gaming aspect, distinct from its previous ventures. This move follows a trend where tech giants are increasingly exploring gaming integration, with Netflix rumored to be developing its own gaming streaming service. Conversely, TikTok has recently removed integrated games from its platform​​.
Google’s approach to in-app gaming differs from Netflix’s, which offers games as separate apps downloaded with your subscription. The Playables feature on YouTube could offer a more seamless integration, comparable to the simple dinosaur game available offline on Google Chrome​​.
This development comes after Google’s initial plans to unify Stadia and YouTube under a single banner were abandoned due to Stadia’s underwhelming performance and sales. Since then, Google has been relatively silent on the gaming front, with its most notable activity being the acquisition of exclusive streaming rights for popular streamers like TimTheTatman, DrLupo, and Ludwig​​.
The launch of YouTube’s Playables is still uncertain. Nonetheless, Google has asked its staff to test these games, indicating that it might be preparing for a broader rollout. Let’s hope this initiative doesn’t join the ranks of Google’s discontinued projects and instead ushers in a new era of interactive entertainment on YouTube​​.
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