PewDiePie Ends Family Vlogs to Protect Son Björn’s Privacy: What He Said

PewDiePie has officially ended his family vlogs on YouTube. Felix Kjellberg confirmed the decision in a new video on September 22, 2026, four months after he first said the series would stop.

The reason is his son, Björn. Kjellberg and his wife Marzia want to give him more privacy as he grows up.

Why PewDiePie Is Ending His Family Vlogs

Kjellberg first announced the plan in May. In a video titled “Ending the vlogs,” uploaded on May 23, he explained that the couple had decided to stop uploading regular vlogs in September after nearly four years documenting their life in Japan.

He said the main concern was Björn becoming too exposed online. Björn is now three years old. Kjellberg said appearing on camera should be his son’s decision: “If he wants to be part of it, that should be his choice later.”

He has also said he felt the vlogs put too much pressure on his son’s appearance online, and that the couple had considered keeping them going.

What PewDiePie Said in His Final Update

In the September 22 video, Kjellberg gave two reasons for stopping now. He said they did not want the vlogs to go on forever, and that Björn growing up made it a good time to stop.

He also spoke openly about fame. Kjellberg said he loves making and sharing videos and enjoys the community, but does not enjoy being famous. He said he dislikes being unable to visit certain places and having to watch for people staring, taking photos, or following him.

On his son, he was direct. Kjellberg said he wants Björn to make his own choices, adding: “He deserves his own privacy”.

Will PewDiePie Still Upload Videos?

Yes. The change applies only to the family vlog format.

Kjellberg confirmed he will keep making videos in some capacity. He and Marzia will still share some moments from their family life, but plan to be more intentional about it.

Fans who want regular updates have another option. The couple will continue their monthly newsletter about their lives.

The channel remains one of the largest on the platform. PewDiePie still has more than 110 million subscribers. You can follow future uploads on the official PewDiePie YouTube channel.

Timeline of the PewDiePie Japan Vlogs

The vlog series covered a big stretch of the family’s life. Here is how it played out:

From Gaming Videos to Life in Japan

PewDiePie built his audience on gaming. He registered his channel in 2010, mainly posting Let’s Play videos of horror and action games, and it became the most subscribed channel on YouTube on 15 August 2013. He held that title for years before MrBeast passed him in subscribers in 2022.

His content has changed a lot since then. Over the last few years, he has stopped making the gaming videos that made him popular and moved toward real life content. The monthly vlogs covered life in Japan, his side projects, and Björn’s early years.

How Fans Reacted

Reactions have been mixed. Some people online supported the decision as one that will keep his son safer. Others argued it came too late after much of Björn’s first three years had already been shared online.

In his May video, Kjellberg thanked viewers for supporting the series, saying the audience helped make the move to Japan feel less isolating.

The Wider Debate Over Kids in Family Vlogs

PewDiePie is not the only creator rethinking how much of their children to share. More celebrities and influencers have been cutting back on what they post about their kids online.

Lawmakers have also started paying attention. In the United States, Illinois passed a law protecting child influencers. It requires vloggers to set aside a share of earnings in a trust for minors under 16 who appear in paid content, which the child can access at 18.

FAQ

Why did PewDiePie stop his family vlogs?
He ended them to protect the privacy of his son, Björn (often spelled Bjorn), who is now three years old.

When did PewDiePie’s vlogs end?
He announced the plan on May 23, 2026, and confirmed the vlogs had ended on September 22, 2026.

Is PewDiePie quitting YouTube?
No. He said he will keep making videos. Only the regular family vlogs are ending.

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