American Credit Card services company Discover has signed it’s first esports sponsorship with Penny Arcade Expo (PAX) East. The sponsorship focuses on weekend activities at the expo, revolving around esports.

The esports community continues to grow, which means more and more of our customers, and potential customers, are gathering on platforms like Twitch and at conventions like PAX East, so naturally we want to be there,” said Discover SVP/consumer insights and brand Ryan Scully.

Discover’s entry marks the third major US credit card brand to enter gaming, following Mastercard’s long-term deal with Riot Games and Visa’s 2017 deal with SK Gaming.