After years of speculation that ran as high as $100, Rockstar Games confirmed on June 24 that Grand Theft Auto VI will sell for $79.99. The Ultimate Edition lands at $99.99. Pre-orders open at midnight local time on June 25, hours after the announcement, which tells you Rockstar wanted exactly zero days of discourse before the checkout buttons went live.
GTA 6 Price Confirmed at $80 Standard and $100 Ultimate
Both editions cover the November 19 launch on PlayStation 5, PS5 Pro, and Xbox Series X and S. Anyone buying before November 20 gets the Vintage Vice City Pack, and digital pre-orders include a month of GTA+. Physical copies arrive November 12 with a download code rather than a disc, matching digital preload.
The Ultimate Edition is where Rockstar has done its real work. It bundles premium vehicles, a matching pair of revolvers, and access to exclusive in-game stores including a car mod shop, a tattoo parlor, a hair salon, and a clothing outlet. Locking storefronts behind a $20 upgrade is not a bonus skin. It is a design decision, and it is the part fans will be arguing about all week.
The wider story is the ceiling. GTA 6 becomes only the second major title to launch a standard edition at $80, following Nintendo’s Mario Kart World. Microsoft tried the same jump with The Outer Worlds 2 and reversed course after backlash. Rockstar has no such pressure, because nothing in November competes with it.
Take-Two chief Strauss Zelnick has repeatedly framed the company’s approach as charging “way way way less of the value” it delivers. Eighty dollars is that philosophy meeting a game with roughly a decade of development behind it.
Also buried in the press release: Rockstar describes GTA 6 as a single-player experience. No new GTA Online at launch, mirroring what happened with GTA 5 in 2013.
Every publisher watching pre-order numbers tonight is doing the same math. If $80 does not dent GTA 6, $80 becomes the floor.
