Astralis has announced the extension of its partnership with Hewlett Packard (HP), focusing on HP’s OMEN line of gaming PCs and peripherals. This collaboration, which has been pivotal for Astralis for six years, is now set to continue for another year, marking it as one of the organization’s first and longest-running commercial partnerships.
To commemorate this extended partnership, Astralis and OMEN are hosting a six-day fan engagement event, featuring exciting competitions and giveaways. Fans can tune into Astralis’ channels for a chance to win OMEN products, with six items, including OMEN monitors, being given away daily.
OMEN’s Long-Term Partnership with Astralis
OMEN has been an integral part of Astralis’s journey since 2014, contributing to the organization’s growth and success in the competitive esports scene, especially in titles like Counter-Strike.
Mads Rasmussen, Partnerships Director at Astralis, emphasizes that OMEN’s products are deeply integrated into every aspect of Astralis’s operations, from their office to their teams, and especially at the Astralis Nexus, their esports and gaming entertainment center in Copenhagen.
In addition to OMEN, Astralis has actively engaged in multiple partnerships this year, including a three-year deal with electronic retail company Elgiganten for CSGO activations and a traveling gaming truck activation with building material provider STARK. These collaborations underline Astralis’s commitment to enhancing its presence and engagement in the esports community.