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Tuesday, June 25, 2024

PepsiCo backs NA org. Counter Logic Gaming

North American esports association Counter Logic Gaming (CLG) has been consistently adding to its rundown of accomplices in the course of recent months, and now it has a noteworthy option as PepsiCo.

On July 24th, it was accounted for that Madison Square Garden (MSG) has produced an association with PepsiCo; Counter Logic Gaming is one of the company’s numerous properties and is incorporated into the multi-year bargain.

The organization authoritatively commences on September first, where PepsiCo will turn into a support over the greater part of MSG’s scenes and games establishments, including the New York Knicks, New York Rangers, Westchester Knicks and, obviously, CLG. PepsiCo is the parent organization of Pepsi, Mountain Dew (which just propelled the Game Fuel League), Tropicana, Gatorade, Doritos, Brisk, among other family unit drink and bite brands.

In late July of a year ago, MSG reported the procurement of a controlling stake in CLG inside closeness to when Riot Games was settling on choices on which groups to incorporate into its recently diversified NA LCS rivalry.


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