As around last year’s TI8, we reported the partnership between the carry of Virtus.pro’s Dota 2 lineup Roman “RAMZES” Kushnarev and Head & Shoulders. As the first The International in China returns this year and is just around the corner, the campaign is back at it again.
RAMZES and HeadShoulders have released a commercial this time with him sporting his distinctive blue hair, dashing haircut, and a company of other gamers.
With this campaign, Head & Shoulders aims to support the gamers in modern society. Friends and relatives may not take them and their hobbies seriously, and some even judge their interests and looks.
Despite all that, gamers have built their own world where all eyes are on them – and their looks need to match their confidence.
Head & Shoulders helps them overcharge their confidence and supports their choices of stylish and daring hairstyles.