Adidas signs a deal with a French team based in China

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Adidas has signed a deal with the French FIFA Online 4 team. The team is a joint-effort esports team of French soccer organization Olympique Lyonnais and Edward Gaming, based in China.

This is the first occasion when that Adidas has joined forces with an esports association in China. Monetary terms of the arrangement were not revealed at the season of this composition.

As per the declaration, Adidas will create elite brand clothing and embellishments for the group, which contended in the FIFA Online 4 Professional Champion Cup between Dec. 7-9 in Shanghai.

We had reported earlier this year, Nike, another leader in the sector had entered into a $1bn deal with an esports franchise.

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Satendra Krishna

Satendra Krishna

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