As Operation Chrono update goes live today, developer Garena revealed that the international football superstar Cristiano Ronaldo or CR7 has joined the Free Fire game as a new playable character named “Chrono”.
CR7 – The New Free Fire Character
The Juventus forward CR7 will become the game’s latest global brand ambassador and share his likeness with the latest character Chrono. Chrono will be the central figure of the latest Operation Chrono event that goes lives later in the day.
This partnership between CR7 and the leading mobile game has also become the biggest partnership in the industry thus far. This partnership also marks a shift in marketing strategy for mobile games. This year Epic also partnered with rapper Travis Scott for an exclusive virtual concert which marked another shift from traditional marketing tactics that gaming companies used to rely on before.
This year has been a very successful year for the game, from having explosive growth in the number of players to winning the Esports Mobile Game of the Year award at the 2020 Esports Awards last month where Free Fire beat rival mobile games such as PlayerUnknown’s Battlegrounds Mobile (PUBG: M) and Mobile Legends, the game has performed exceptionally this year and the outlook for next year looks great.