Renowned esports organization Ninjas in Pyjamas has announced a complete rebrand with the team’s logo changing from the familiar black and gold shuriken to a yellow symbol that’s inspired by ancient Japan.
Hicham Chahine, Ninjas in Pyjamas CEO, said in a statement, “Ninjas fight as one, we have discipline, we stay calm and we inspire. A ninja can be everyone and we feel it’s important to create a story that anyone can connect with.”
Alongside the logo, a new collection of merchandise has also been announced by the Swedish organization. The merchandise will feature the same colors as the team’s new and revamped logo.
In a press release by NiP, this rebrand has been termed as “‘crucial to the company’s continued development and purpose.”