Other than the name, the rebranding brings changes to the team logo along with the jerseys. The deal was closed after DAMWON successfully brought back the Worlds trophy back to South Korea.
KIA is already experienced in sponsorship deals across the LEC, having server as the automotive partner from 2019. Like with DAMWON, KIA now owns the naming rights of LEC along with a deal extension.
“After a long consideration process, we are glad [DWG] has come to a sponsorship agreement,” “The fact our new sponsorship partner already has a track record of reaching out to international fans through esports sponsorship should fill the DWG KIA fans with excitement.” a DWG source told reporter Ashley Kang.
KIA taking interest in the League of Legends market is bound to attract more companies to invest. For players aspiring to go pro are sure to feel motivated for a promising future in LOL esports.