PUBG Mobile’s parent company Krafton, which pledged $100mn investment to develop a sustainable esports ecosystem in India has made their move. The South Korean company announced its $22mn (INR 164 crore) investment into Nazara owned NODWIN Gaming, an esports event organizing company.
Nodwin, being the most prominent esports event organizer in India is expected to steer Krafton in gaining lost control of the Mobile Gaming market. The market which was predominantly belonged to PUBG Mobile gamers.
Appeared first on AFKGaming’s pre-recorded video, which also has common board members, the investment will focus on ‘growing esports’ in general.
“Krafton is excited to partner with Nodwin Gaming to help foster the promising esports ecosystem and engage with our fans and players in India,” said Changhan Kim, chief executive of Krafton in a statement to TechCrunch.
Indian authorities levied a ban on PUBG Mobile operations in India citing national security concerns, since then, the South Korean publisher has been eyeing to restructure their executions to gain re-entry.