Indian Esports market is growing and its exposure has led to multiple mainstream brands venturing in this new industry. One of the leading grooming brand, Gillette, made its clean entry into Indian esports by partnering with Nodwin to host Valorant Conquerors Championship (VCC).
Valorant has emerged as a new favourite in FPS genre in India, overtaking CS:GO in the competitive scene. Owing to the immense popularity of this title, Riot Games hosted its first ever official tournament for the South Asian region with winner securing a final spot in APAC LCQ on the road to VCT.
Nodwin Gaming hosted VCC for the South Asian region and this tournament was heavily dominated by Indian teams from the playoff stages itself. Multiple big brands collaborated with Nodwin to host this tournament and Gillette was one of them.
Gillette is a decade-old American brand of safety razors and other personal care products. This entry by Gillette is a huge step in Indian esports to bring it to the mainstream audience by sponsoring huge events like VCC.
Gillette is actively participating in the gaming industry as a whole by sponsoring multiple esports personalities and content creators like Ghatak and Scout. The brand has also sponsored ‘Charcha with Thugwa‘, a famous interview series by S8UL co-owner 8Bit Thug.
Valorant Conquerors Championship has been a huge success in the region with Indian teams rising on the top. The grand finals was an interesting best-of-five series between Velocity Gaming and Global Esports.
Global Esports emerged victorious in this clash of Titans and has claimed a spot in APAC Last Chance Qualifiers. They will represent India on the global stage for the first time and stand a chance to qualify for Valorant Champions Tour 2021.