Belong Gaming Arenas, a subsidiary of global gaming technology company Vindex, today announced an expanded collaboration with HP’s premier gaming brand, OMEN, to power a nationwide series of competitive programming. As Belong Gaming Arenas’ Official PC Partner, OMEN will outfit Belong’s growing network of U.S.-based Arenas with cutting-edge OMEN PCs to elevate consumers’ competitive and social gameplay experiences.
The expanded relationship will see OMEN named the title sponsor of Arena Clash and Arena Cup, Belong’s proprietary tournament series. Tapping into Belong’s tight-knit communities and local rivalries, the seasonal competitions pit players from Belong Gaming Arenas across the U.S. and U.K. against each other in popular game titles for prizes and bragging rights. The collaboration will also see OMEN receive digital integrations across the Belong platform, complementing its physical footprint across millions of gamers.
The strategic relationship not only marks an expanded commitment to affording all gamers access to industry-leading hardware and premier esports experiences, but also highlights the two companies’ dedication to supporting grassroots, recreational, and competitive gaming opportunities across the country. This was recently highlighted by Belong’s partnership with the Grapevine-Colleyville Independent School District in Dallas, Texas, and Williamson County School District in Nashville, Tenn., providing dedicated practice and competition space for approximately 40,000 students. Belong currently has over 30 locations across the U.S. and U.K., with plans to open a new arena in Philadelphia, PA later this month.