South Asia’s leading Esports organizer NODWIN Gaming has joined forces with India’s largest cinema exhibition company PVR Cinemas to launch the region’s first “In-Cinema Esports” live tournaments.
The partnership will bring an innovative experience for gamers across the country that will be aimed towards fast-tracking the growth of esports as they believe that bigger screens will be extremely appealing for gamers. The tournaments will include Online Esports Cups and In-Cinema tournaments with separate prize pools for each city.
The inaugural tournaments will be kicked off by Battlegrounds Mobile India (BGMI) and are expected to add other games as the tournament progresses. The quarter-final, semi-final, and finals of the cups, in each participating city, will be broadcasted in respective and selected PVR Cinemas with live streams on digital platforms, including NODWIN Facebook page, NODWIN Youtube page and PVR mobile app.
“Esports as an upcoming medium of interactive entertainment has had its fair share of visibility in the jam-packed arenas but it’s about time that we bring action to the silver screen. NODWIN, along with building grassroots, will also give its audience a premium watching experience with this partnership”, said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.
“Our immersive environment lends itself particularly well to the gaming community, putting players in the universes in which they are competing. We are excited to bring big games to the big screen in collaboration with NODWIN Gaming”, said Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited.
Two renowned organizations joining forces to promote the growth of esports speaks to the untapped potential that the market carries for gamers to grow and thrive in the region. When the venture sees the light of day, it will be a major step towards cementing India’s name on the global esports map.