Navi has announced that it would be partnering with esports analytics platform Shadow, by producing content under the Navi banner, which will showcase how Shadow uses data insights and aggregation to improve the performance of teams.
Shadow CS:GO features a match database, automated strategic analysis, and the Shadow Holo-Engine which is unique in its ability to create a 3D replay of a match directly in the Shadow web client. This allows teams to seamlessly review demos in both 2D and 3D on a single platform.
Mykhailo “Kane” Blagin is very excited about the partnership.
“The pro scene is constantly changing, and keeping track of new and unique tactics is very difficult. Especially when you find out who your next opponent is at night, and you need to face them the next morning.”
“In such situations, Shadow comes to rescue — an analytical program that focuses on the details and allows you to track the strengths and weaknesses of the opponent. It shows the purchases of the teams, and also gives information about the preferred positions of the players. We can pinpoint how the enemy plays on force buys or where the snipers usually position themselves.”
“Anyone who works with replays(demos) knows how long it takes the game to rewind. If you need to study a certain round, you have to wait each time while the game rolls it back to the start. In Shadow, you can instantly replay the most important moments of the game, saving minutes of precious time that would have been wasted. Also, CS:GO replay system does not show the Molotov and grenade trajectories. This is fixed in Shadow.”
The main aim of the partnership will be to highlight the changing dynamics of the esports industry in terms of data analytics and the use of technology and AI to improve performance- and show the esports fraternity how Shadow makes full use of it.
Tim “Magic” Sevenhuysen, head of Shadow, said:
“Our goal at Shadow is to be relied on daily by the world’s best esports teams. We’re thrilled to strengthen our partnership with NAVI to not only showcase how effective the right analytics can be when put into action at the highest levels of competition, but also to delve deeper into what a team like NAVI needs so we can continue to improve Shadow with new innovations and lead the charge for the esports analytics industry.”
Meanwhile, Navi has also announced that it would extend its deal with Monster Energy as the main sponsor, which will see it running till 2019. The deal will see Navi producing promotional content and player-driven campaigns while acquiring Monster Energy’s dedicated consumer fanbase along the way. Monster is already known to have a big stake in the Esports industry, with previous partnerships with Team Liquid, Fnatic and Team EnvyUs.