LoL Pro League signs Nike

Nike and LPL today announced a sponsorship deal between the two brands. The sports equipment manufacturer has planned to make sneakers, and other clothing flocked to the colors of the teams. The Nike Adapt BB self-lacing will be the party. The first jerseys should be unveiled at the 2019 League of Legends World Championship, which will be held in Paris. The contract is signed until 2022.

LPL x Nike

Starting from the 2019 Mid-Season Invitational, you can purchase @Nike and LPL esports themed clothing. The LPL team jersey designed by Nike will be unveiled during the 2019 World Championship finals too. So expect more future apparel and sneakers by Nike and the LPL! pic.twitter.com/2QXiKAxHFz

— LPL (@lplenglish) February 28, 2019

Viewers will see LoL Pro League Managers, coaches, players, and referees wearing all Nike-branded clothing during matches.

Leo Lin, the LPL co-president, said in a statement about the announcement:

Nike will also cooperate with LPL teams and eSport players to design professional fitness training programs.

This contract with Nike is a milestone event for eSport. Companies like Champion or K-Swiss have already signed up with teams or individual players, but Nike remains the largest OEM to sign such deals. ESports draws a great deal from traditional sport, so these are events that will be repeated in the future.