KRAFTON, Inc. has kicked off 2025 with a historic financial performance, achieving its highest-ever quarterly sales and operating profit in Q1. The South Korean gaming giant posted consolidated sales of 874.2 billion KRW (approximately $638 million USD) and an operating profit of 457.3 billion KRW, according to Korean International Financial Reporting Standards (K-IFRS).

The figures represent a 41.6% increase in sales quarter-over-quarter and a 31.3% rise year-over-year, while operating profit surged by 112.2% QoQ and 47.3% YoY — underscoring the company’s strong momentum across all business divisions.

PUBG Franchise Leads the Charge for Krafton’s Record-Breaking Q1 2025

Much of KRAFTON’s impressive growth can be attributed to its flagship franchise, PUBG. Since adopting a free-to-play model, PUBG: BATTLEGROUNDS has remained resilient, hitting 1.4 million concurrent users in March 2025. New content expansions, robust live-service operations, and innovative collaborations with global brands have kept the title thriving.

Additionally, KRAFTON is actively building on the PUBG universe with several upcoming projects:

• Project Black Budget (extraction shooter)
  
• Project Valor (console-focused battle royale)
  
• PUBG: BLINDSPOT (top-down tactical shooter)
  

These initiatives, powered by Unreal Engine 5 and an emphasis on user-generated content (UGC), are set to evolve PUBG into a dynamic “PUBG 2.0” platform.

inZOI: A Breakout New IP

KRAFTON’s newly launched life simulation game, inZOI, also contributed significantly to the record quarter. Released in Early Access on March 28, inZOI sold over one million copies in its first week, marking the fastest-selling new IP in KRAFTON’s history. Notably, around 95% of sales came from international markets, demonstrating KRAFTON’s expanding global footprint.

With advanced AI technology driving gameplay via its proprietary Co-Playable Character (CPC) system, KRAFTON plans to develop inZOI into a long-term franchise.

Strong Mobile Growth and Strategic Expansion in India

KRAFTON’s mobile business also flourished, generating 532.4 billion KRW in Q1 alone. BATTLEGROUNDS MOBILE INDIA (BGMI) stood out, leveraging localized collaborations, including a notable partnership with Indian automaker Mahindra, to achieve record sales in the region.

KRAFTON’s commitment to the Indian market was further solidified through its recent acquisition of Nautilus Mobile, the studio behind the wildly popular Real Cricket franchise, which boasts over 250 million downloads. This move is part of a broader strategy to discover and cultivate homegrown IP in India.

Financial Highlights: Q1 2025

Beyond PUBG and inZOI, KRAFTON is preparing to launch Subnautica 2 in Early Access later this year, alongside expanding the Dinkum franchise with a new title, Dinkum Together. These upcoming releases, along with strategic localization and global marketing efforts, are expected to fuel KRAFTON’s growth trajectory throughout 2025 and beyond.