KRAFTON India has introduced the ‘BGMI Ki Boli’ campaign. This is an initiative aimed at highlighting the linguistic diversity within the Battlegrounds Mobile India (BGMI) community. With an impressive player base of 40 million individuals representing a multitude of dialects, regions, and communities, BGMI has evolved into a vibrant hub where a unique language, referred to as ‘BGMI Ki Boli,’ has organically taken root, uniting gamers in a rich cultural tapestry.
BGMI’s Vibrant Language ‘BGMI Ki Boli’ Takes Center Stage in KRAFTON’s New Campaign
“This campaign is a homage to our BGMI community and the thrilling universe of BGMI. It celebrates the extraordinary connection within our diverse gaming community and the unique dialect that has sprung from it,” said Srinjoy Das, Associate Director of Marketing, KRAFTON India. “We are excited to present ‘BGMI Ki Boli,’ a testament to the harmony between our BGMI community and the unique vernacular that has originated from it. Stay tuned as we unveil an engaging community event for the fans.”
As the BGMI community continues to flourish, the in-game expressions have naturally adapted to India’s vast linguistic landscape, culminating in ‘A New Boli.’ This unofficial language, now widely recognized, symbolizes the strong bond formed within the BGMI community. Popular BGMI phrases such as ‘Aana Pure,’ ‘Patt se Headshot,’ ‘Masla ho gaya ji,’ & ‘Ridge pe banda’ have become as widely recognized as viral film dialogues.
The campaign film features filming techniques with VFX and AI-generated sequences, creating a seamless fusion of reality and the virtual world. This initiative is set to mark a significant milestone in the gaming sphere, proving that India’s diversity transcends even the boundaries of the virtual realm. Additionally, To commemorate BGMI Ki Boli, KRAFTON will host an community event.