Former LA Clippers and MLB Corporate Sponsorship Director Jordan Sherman Joins Gen.G Esports as Head of Sponsorship and Revenue Operations.
SAN FRANCISCO – June 5, 2018 – Global esports organization and industry leader Gen.G further elevates the company’s Gold Standard esports experience with the appointment of Jordan Sherman to the position of Head of Sponsorships and Revenue. In this new role, Sherman applies nearly a decade of sports industry experience in sponsorship sales, business development, strategic planning and digital media, and provides cohesive vision and direction to connect esports players, fans and brands around the world.
Sherman got his start in the sports business with Major League Baseball Advanced Media and the Los Angeles Clippers. While at Major League Baseball, Jordan was responsible for leveraging the league’s significant reach to create innovative digital marketing, sponsorship and content opportunities for prominent national brands. Sherman expanded his corporate sponsorship career with the LA Clippers as Director of New Business, generating annual revenue for the team via digital, social, point of sale and in-arena activation.
“Esports is the future of professional competition and Gen.G is at the forefront of the esports industry with its global reach,” Jordan Sherman, head of sponsorship and revenue, Gen.G, said. “I’ve seen first-hand how MLB and NBA partnerships can drive revenues and reach business objectives for our clients and I am excited for esports to further develop into the next frontier for even greater results. Connecting premier brands with Gen.G and engaging such an amazing fan-base is an incredible opportunity, and I look forward to elevating the Gold Standard esports experience.”
Gen.G will rely on Sherman’s expertise and guidance to reach fans and audiences in esports’ three largest markets: North America, Korea and China. Sherman will focus on linking Gen.G fans and brands to bridge the gap between east and west and evolve the universal esports lifestyle and culture.
“We are incredibly fortunate to have premier talent such as Jordan join the Gen.G team,” said Gen.G COO Kent Wakeford. “Jordan’s unique experience working with premium sports and digital brands provides Gen.G with invaluable contacts and resources to further engage Gen.G’s valued fans.”
Gen.G’s corporate team is expanding in conjunction with the organization’s esteemed franchises, including ‘Seoul Dynasty’ in the Overwatch League and its world championship League of Legends team. Gen.G recently announced its entrance to Supercell’s Clash Royale League, and Gen.G’s PlayerUnknown’s Battlegrounds (PUBG) teams, Gen.G Black and Gen.G Gold, placed 1st and 2nd, respectfully in the first complete season of the AfreecaTV PUBG League.