Drake invests into esports org 100Thieves

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100 Thieves, which is one of the fastest growing brands in Esports, has caught the attention of Grammy-winning artist Drake and Entrepreneur Scooter Braun, as the two set to venture into the hot commodity of esports.

The organisation, created by professional gamer Matt “Nadeshot” Hagg, was initially an apparel line, which in 2017, with the multi-million dollar backing from NBA team Cleveland Cavaliers has already become a huge brand in the span of just over a year, with 12 employees and about 35 players and coaches.

Drake is known to have a keen interest in esports, which was evident after his fortnite stream with popular streamer Ninja broke the Twitch record for the most concurrent viewers in a single stream. Scooter Braun was thrilled by his interest.

He has a clear vision for where esports is going and how to build an amazing brand within it, and that’s why I wanted to bet on him and 100 Thieves.

They are one of the first orgs to have tapped into competitive Fortnite, while their LOL roster was able to get a second-placed finish in the first split, along with a trip to the World Championships. Their CSGO squad, however, was a failure, as they dropped the Brazilian roster they had picked without playing a single match, after kNgV was accused of using offensive and inappropriate language on Twitter.

With this investment, the total seed funding now stands at $25 million, as the funding will go toward acquiring new talent, expanding their esports avenues as well as building on their apparel line.

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