4 times CSGO Major winning esport organization Astralis has partnered up with the Seire A champions Juventus to manage the operations of their esport division.

The CRO of Juventus Giorgio Ricci stated that: “The entry into the world of esports not only gives us the opportunity to turn to a new and vast audience, but it is also a testimony of how Juventus is attentive to the evolution of the forms of entertainment and the interests of the public. The club has always been ready to accept new challenges and today we are pleased to undertake this adventure, proud of having once again given concrete application to our philosophy of: Live Ahead.”

Anders Hørsholt, co-CEO and President of Astralis, said: “Astralis Group is a pioneer in esports and our approach to performance optimisation on all levels has influenced the entire industry. We already demonstrated our ability to create long-term results, and it’s a natural development of our business to enter collaborations like this. We’re very pleased to be a part of Juventus’ esports initiative.”

Juve’s first tournament in the competitive esports scene will be held in Barcelona for this weekend, the eFootball.Pro in which three professional Pro Evolution Soccer players will compete for the Italian Club against the likes of FC Barcelona, Manchester United, Arsenal, Bayern Munich, AS Monaco and four other European football clubs between 14th December 2019 and 18th April 2020.

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