Spanish League of Legends team G2 Arctic has welcomed Procter and Gamble shampoo brand Head & Shoulders as its latest sponsor. The main purpose of the partnership is to create content featuring players.

This agreement represents a further step in our project and what better way to continue growing together than with H&S. At G2 Arctic we are ambitious and as such we need to move forward with the best and with agreements like this we are achieving it.

H&S is a brand associated worldwide with the world of sports and leader in its category, so this agreement we believe is not only a huge step for us, but also for the esports sector as a whole. I am sure that thanks to H&S we are going to bring great moments to our fans.

Luis Garcia, CEO of G2 Arctic

At H&S we have been a brand associated with sports for years, for us it is a natural step to enter the fascinating world of esports. We are very excited about this agreement and we are looking forward to entering this sector, and what better way than to do it with the help of a great team like G2 Arctic.

Fátima Collarte, Marketing Director of H&S in Spain

This agreement will see G2 arctic collaborate with the Procter & Gamble brand to create content featuring Teams & Players.

Head & Shoulders is the second sponsor of the team, after Nabisco brand Chips Ahoy!

Source: Esports Insider