Footballer-inspired arcade game Rematch has taken a new leap in uniting digital entertainment and real-life sportswear with its new collaboration. The game has officially partnered with the legendary sports label Puma, featuring fully branded kits that players can now acquire. This is a landmark moment for the game, marking the start of branded content that merges fashion and competitive gaming.
The news came straight from Sloclap, the maker of the game Rematch, who framed the launch as the game’s “first-ever full in-game branded kit.” The release also teases that this is merely the start, with other collaborations and branded content potentially on the horizon. As a worldwide sports apparel leader, Puma’s foray into Rematch makes it a precedent for other in-game fashion drops that combine sport and style.
Puma kits have gone live and are available in the game store, providing the players with a fashionable makeover for their team’s look. It is not merely an addition for cosmetics’ sake; it is part of an increasing trend of sportswear brands embracing the world of gaming, particularly in games with a solid multiplayer or competitive aspect. For Rematch, which is still growing a devoted player base with its high-energy, arcade-style approach to football, this partnership brings a touch of authenticity and aspirational whimsy.
As for how players can get their hands on these kits, it’s simple enough for now. The entire Puma kit set costs 1,000 gold coins, the in-game currency for Rematch. Coins can be accumulated gradually through play, especially by moving through the Battle Pass system. But those wanting to get an instant unlock can buy directly from the game shop. As of now, getting the amount to spend on the Puma kit would require around $10, which provides a relatively affordable way for enthusiasts to show their colors in-game.
This collaboration is a sign of an even larger trend in how fashion and gaming continue to overlap. As prominent sportswear brands become more and more involved in the virtual space as a way of reaching young, digitally native consumers, collaborations such as this one between Puma and Rematch will only become more prevalent. Not only does it beautify the appearance of the game, but it also contributes a layer of personalization and brand identity that speaks to players.
For the time being, Rematch users are able to revel in strutting onto the pitch wearing Puma’s stylish suits, with more content on the horizon.