Today, global betting brand Betway and Immortals Gaming Club (“IGC”)’s Brazilian CS:GO esports brand, MIBR, has confirmed the renewal of their partnership.
Since the partnership began in 2018, Betway and MIBR have continued to deliver top tier content and unique activations for fans such as the successful ‘MIBR Stars – Brought to you by Betway’ and ‘Lobby das Estrelas’ exhibition events last year, where MIBR players and influencers battled it out on fan-favorite CS:GO maps.
Moving into 2021, the two leading brands are committed to continuing their partnership, creating more exciting content for loyal supporters, and building upon MIBR and IGC’s longest partnership to date.
Adam Savinson, Head of Esports, Betway, said, “In 2018, we had the great honor of becoming founding partners of MIBR, helping to re-launch this legendary brand. Today, we are renewing our agreement to continue our fantastic relationship, at what is a really exciting time. We’re looking forward to continuing to offer great insight and entertainment to CS:GO fans in Brazil and around the world.”
Yuri “Fly” Uchiyama, Director of MIBR said: “We are very happy to continue our partnership with Betway. As MIBR prepares yet again to play in the biggest tournaments in the world, our partnership with Betway and their continued support of the CS:GO community, particularly in Brazil, has helped us grow the largest, most passionate, and engaged fan base in the world. We look forward to working with Betway to keep building and developing new fans and future talent.”
MIBR is a leading brand in esports and with fans all over the world, especially in Brazil. MIBR was the 3rd most “Tweeted about” team globally in 2020 by Twitter Gaming Insights. This exciting announcement highlights Betway’s ever-growing commitment to esports and support for the Brazilian scene.