The gaming industry has witnessed a significant shift in marketing strategies over the years, with companies exploring innovative ways to promote their games and engage with audiences. In a recent development, it has been reported that gaming giant Activision has been paying content creators to stream their popular franchise, Call of Duty.
In this blog post, we will delve into the details of Activision’s reported partnership with content creators and explore the implications it holds for the gaming industry.
For the first time ever, a CDL World Championship match will be showcased on Twitch, marking a significant milestone. As part of this grand event, Twitch streamers are cordially invited to become an integral part of the spectacle. Joining the ranks of prominent figures like Seth “Scump” Abner and Thomas “ZooMaa” Paparatto, a diverse array of content creators are set to grace the co-stream lineup.
Among them are well-known personalities such as Alexandrea Botez, Kris “Swagg” Lamberson, and Tim “TimTheTatman” Betar, all of whom have previously participated in co-streams. These accomplished individuals are highly likely to be included in the esteemed group joining NICKMERCS for the CDL 2023 Co-Stream lineup.
Activision’s reported partnership with content creators to stream Call of Duty marks a significant shift in-game marketing and audience engagement. This collaboration allows Activision to tap into the influence of content creators, expand the reach of Call of Duty streams, and attract new players. Simultaneously, content creators benefit from financial compensation and increased viewership.
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