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Tuesday, June 18, 2024

xQc Signs $100 Million Deal With Kick

In a groundbreaking announcement, Félix “xQc” Lengyel, renowned as one of the most prominent streamers on Twitch, revealed that he has officially joined forces with rival platform Kick. The industry is buzzing with excitement as this partnership is hailed as the largest streaming deal ever witnessed.

Highlights of the Content:

  • xQc’s groundbreaking partnership with rival platform Kick sparks industry-wide excitement.
  • The exclusive two-year streaming contract positions xQc as Kick’s leading content creator.
  • Kick aims to challenge Twitch’s dominance by offering a more creator-friendly alternative.
  • The undisclosed nine-figure deal brokered by xQc’s agent dwarfs previous streaming contracts.
  • Kick’s emergence as a formidable contender in the streaming market attracts attention and capital.
  • The platform’s higher revenue splits and streamer involvement set it apart from Twitch.
  • Some skepticism arises due to Kick’s association with a crypto-based casino.
  • Kick’s CEO expresses enthusiasm, highlighting the opportunity for xQc’s reinvention.
  • The increased competition benefits both established and smaller streamers, reshaping the industry.
  • Ryan Morrison emphasizes the deal’s significance, empowering creators and pushing boundaries.

Under the terms of the remarkable two-year contract, xQc will exclusively stream on Kick, undoubtedly becoming the platform’s leading content creator. Kick aims to capitalize on the mounting frustrations experienced by Twitch users, positioning itself as a legitimate challenger in the streaming market.

This monumental deal, brokered by xQc’s agent, Ryan Morrison, the CEO of the Evolved Talent Agency, has sent shockwaves throughout the industry. Although the exact figures have not been disclosed, insiders suggest that the nine-figure contract dwarfs any previous streaming deal in history.

Reflecting on his decision, xQc expressed his excitement for the opportunities that Kick presents. “Kick is allowing me to explore uncharted territories,” he revealed. “Despite numerous tempting offers from other platforms, after conversing with the team at Kick, the choice became crystal clear.”

After the closure of Microsoft’s Mixer platform, the race among streaming platforms to secure the industry’s biggest stars simmered down. However, with Kick’s emergence as a formidable contender against Twitch and YouTube, they have proven their commitment by securing the top talent available.

Kick, having launched just a few months ago, has wasted no time in establishing itself as a force to be reckoned with. The platform has taken direct shots at Twitch, positioning itself as a more creator-friendly alternative. It boasts higher revenue splits for streamers and claims to give them a voice in shaping the platform’s direction. Nonetheless, the presence of links to a crypto-based casino has raised some skepticism within the community.

Ed Craven, CEO of Kick, voiced his enthusiasm for xQc’s arrival, stating, “At Kick, we firmly believe in reinvention, innovation, and progress. That’s why we are thrilled to welcome xQc to our platform. This is an opportunity for him to redefine himself in an environment where his creativity is celebrated, and he is treated as an adult. It marks an exhilarating journey where xQc and Kick revolutionize the industry, putting streaming’s future firmly in their hands.”

While Kick still has some ground to cover before it can truly challenge Twitch’s dominance, its injection of substantial capital is undoubtedly a positive development for streamers at large. The increased competition not only resurrects the possibility of massive deals but also presents smaller streamers with the opportunity to continue pursuing their passion full-time. This comes at a crucial time when many streamers are grappling with the reduced payouts implemented by Twitch.

Ryan Morrison emphasized the significance of this deal, declaring, “This deal serves as a wake-up call to creators worldwide—you now have a choice.” He continued, “Furthermore, it demonstrates the boundless potential for digital entertainers. This isn’t just one of the largest streaming deals in history; it ranks among the most significant in sports, cinema, and music. I am honored to support xQc’s vision. Together, we are pushing the boundaries of live streaming, fostering innovation, and ushering in a new era where the creator is the heart of the experience.”


  • Streaming industry
  • xQc
  • Twitch rival
  • Kick platform
  • Nine-figure deal
  • Streaming revolution

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The Crew
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