Microsoft’s gaming division is set to make a major shift in its subscription strategy as the new Xbox CEO aims to make the popular Xbox Game Pass more affordable than before across the globe. These rumours have surfaced following the criticism from the gaming community over the long-term value of owning a pass, putting the service under a lot of scrutiny.
Reports suggested that the newly minted CEO, Asha Sharma, will aim to make Xbox Services more appealing to the masses. Game Pass has been one of their most successful offerings, and to build on its success, a price reduction is under consideration as a long-term solution to keep the service attractive to consumers.
Why Xbox Game Pass Could Get Cheaper
Game Pass Ultimate saw a 50% price hike in 2025, leading to massive backlash from the community, which called into question the idea of an affordable way to game. To address this, the new leadership is reportedly exploring ways to make Game Pass more accessible, where the following options could be explored:
- Cheaper subscription plans
- Ad-supported tiers
- Bundled services with other platforms
If the developers chose to implement this plan, the new Game Pass would see many more subscribers than ever before. The ability to play AAA titles for a fraction of the price makes the value of the pass incredible, and if it is available at a lower price, then there is nothing like it. However, all of this is just speculation, and nothing can be confirmed as of now, but if it were to come true, then gamers would have a field day with the Pass.
