Sony Interactive Entertainment (SIE) announced on April 2, 2026, that it has agreed to acquire Cinemersive Labs, a UK-based machine learning and computer vision company. The deal is part of SIE’s ongoing push to improve visual quality in PlayStation games.
Founded in 2022, Cinemersive Labs is a specialized team focused on computer vision and machine learning. The company’s registered office is located in Ruislip, Greater London.
What Cinemersive Labs Will Do at SIE
Following the acquisition, the Cinemersive Labs team will join SIE’s Visual Computing Group (VCG) and contribute to the company’s broader efforts in advancing visual computing within PlayStation games. This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.
Cinemersive Labs also developed technology that converts a single photograph into a volumetric 3D immersive experience. The company’s Cinemersive AI turns a single photo into a real-time, interactive volumetric 3D experience, with support for platforms including Meta Quest and Apple Vision Pro.
What Is the Visual Computing Group?
SIE’s Visual Computing Group is not new. The VCG was formed in 2024 from the merger of the iSIZE team with parts of the SIE Game Platform Artificial Intelligence (GPAI) group. It brought together a team of R&D engineers with skills across neural networks, video coding, quality assessment, generative models, game rendering, and high-performance computing. The group’s mission is to design and deploy advanced neural networks and machine learning for game rendering and streaming systems at SIE.
The Cinemersive Labs team will now expand that group’s headcount and capabilities.
SIE has also launched a new initiative within the VCG to explore rendering and streaming in novel ways, aiming to go beyond current machine learning-based game rendering approaches by bringing together game rendering, AI, and distributed computing.
SIE has not disclosed the financial terms of the Cinemersive Labs acquisition. No completion date was given beyond the announcement of the agreement.
