Sony Interactive Entertainment is all set to bring a thorough 35-minute State of Play presentation on September 24, 2025, with the showcase strategically timed in advance of Tokyo Game Show 2025. The live stream was a key highlight for PlayStation’s gaming calendar, showcasing an impressive lineup of first-party exclusives, third-party partnerships, and indie games that would shape the platform’s 2026 agenda.
The September 2025 State of Play is going to feature Sony’s increasing global presence, capitalizing on the series’ record-breaking success earlier in the year. Earlier State of Play presentations in 2025 set viewership records, with the June presentation reaching over 2.2 million peak concurrent viewers.
Director Gregory Louden earlier explained Saros as “an action game with the haunting tale of a lost off-world colony,” highlighting the studio’s objective to deliver “an emotional and powerful character study that reflects on the price it costs to build a new future.” The lengthier gameplay reveal was the largest look at the title since its cinematic announcement trailer in February 2025.
Let’s take a look at the State of Play timeline:
- India: 2:30 AM (Sept 25)
- US Eastern: 5:00 PM (Sept 24)
- US Pacific: 2:00 PM (Sept 24)
- UK: 10:00 PM (Sept 24)
- Central Europe: 11:00 PM (Sept 24)
- Australia East: 7:00 AM (Sept 25)
PlayStation Studios Pipeline and Third-Party Partnerships
The showcase will embrace Sony’s development pipeline, showcasing news from PlayStation Studios in addition to targeted third-party partnerships. Insiders had been speculating about possible shows from a number of big-name projects, including Insomniac Games’ highly anticipated Marvel’s Wolverine, which has not had a public presence since it was announced in 2021.
The State of Play will also highlight Sony’s dedication to indie game development with the previewing of upcoming independent titles that demonstrate the support of the platform towards progressive, low-scale projects. Both areas are focused on because the strategy of PlayStation is to appeal to various gaming preferences.
The timing of the showcase is in accordance with the upcoming October 2 release of Ghost of Yotei. With the release of the game just days ahead of the presentation, Sony is using the State of Play to create the final pre-launch hype for what is one of PlayStation’s biggest exclusive releases in 2025.
Tokyo Game Show 2025 had Ghost of Yotei in a central role as part of Sony’s exhibit lineup, with industry experts having hands-on access throughout the September 25-26 business days. Such synchronized marketing through State of Play and TGS reflected how Sony has advanced promotion strategies for big titles.
PlayStation’s presentation approach has changed dramatically over the course of 2025, with the firm presenting several targeted presentations instead of large individual events. The series has remained increasingly popular, with State of Play now one of the most viewed gaming industry presentations, coming in behind only a few Nintendo Direct presentations during their peak viewership.