Samsung India hosted the fifth edition of the #PlayGalaxy Cup, bringing together 48 of the country’s top gaming creators for a high-intensity mobile esports showdown powered by the newly unveiled Samsung Galaxy S26 series.
Held in New Delhi, the tournament marked another milestone for Samsung’s growing footprint in India’s competitive mobile gaming ecosystem. After nearly four and a half hours of competitive matchups, Kaashvi Warriors emerged as champions of Season 5.
The event was livestreamed on Samsung India’s official YouTube channel and showcased across select Samsung Exclusive Stores nationwide, with the company reporting a reach of over 350 million users.
48 Top Creators Compete in Season 5
The fifth edition featured prominent gaming creators from across India, including leading personalities associated with OpraahFx such as TechnoGamerz, MythPat, GamerFleet, Desi Gamers, Gautami Abhyudaya, Sooneeta, and Sourav Joshi.
The format delivered fast-paced head-to-head matchups designed to highlight competitive gameplay while maximizing fan engagement. With a mix of influencer-driven entertainment and structured competition, the event maintained its hybrid positioning as both a creator showcase and a gaming tournament.
Over the years, #PlayGalaxy Cup has evolved into a recurring esports property aimed at connecting Samsung with India’s rapidly expanding Gen Z and millennial gaming audience.
Galaxy S26 Series in Competitive Conditions
Samsung emphasized the device’s enhanced performance architecture, display capabilities, reduced thickness, and lighter build, attributes positioned toward high-performance mobile gaming use cases.
By deploying the device in live tournament conditions, the brand aimed to demonstrate sustained performance during extended competitive play, a key benchmark for gaming-focused smartphones.
Aditya Babbar, Vice President and Head of Product Marketing & E-commerce at Samsung Mobile, stated that the #PlayGalaxy Cup has become more than a tournament, describing it as a platform celebrating competitive gaming, creativity, and technological innovation.
Strengthening Samsung’s Esports Presence in India
Since its launch three years ago, #PlayGalaxy Cup has expanded beyond a one-off activation into a structured engagement platform within India’s gaming ecosystem.
With mobile gaming continuing to dominate India’s esports growth, driven by affordable smartphones, expanding internet penetration, and creator-led communities — brand-backed tournaments such as #PlayGalaxy Cup reflect the increasing intersection between consumer electronics and competitive gaming.
By its fifth edition, the property has positioned itself as a recurring fixture in the mobile esports calendar, reinforcing Samsung’s strategy to align flagship hardware launches with gaming-first experiences.
Mobile Gaming’s Expanding Role in Brand Strategy
India remains one of the world’s fastest-growing mobile gaming markets. With creators playing a central role in shaping consumer perception and audience engagement, influencer-driven tournaments have become a strategic channel for technology brands to showcase performance credentials.
With the Galaxy S26 series integrated directly into tournament play, Samsung continues to emphasize gaming as a core pillar of its flagship device positioning.
As the Indian esports ecosystem scales, partnerships between hardware manufacturers and gaming communities are expected to deepen, particularly in mobile-first competitive environments.