Nazara Technologies has signed definitive agreements to acquire a 50% controlling stake in Spain-based Bluetile Games S.L. and BestPlay Systems S.L. for $100.3 million, or about ₹918 crore, through its UK subsidiary. Nazara also has the right to buy the remaining 50% by 2028, with the total deal size potentially rising to $340 million including earn-outs.
The acquisition is Nazara’s largest to date. According to the company’s investor presentation and Moneycontrol’s reporting, the deal is aimed at building an integrated global gaming platform that combines AI-enabled game development, live operations, distribution, and rewarded engagement.
Bluetile is the bigger asset in the transaction. Formerly known as Playvalve, the company runs a portfolio of casual and social mobile games including Yatzy, Domino Legends, Mahjong Voyage, and Spade Stars. It has recorded nearly 375 million downloads, 22 million monthly active users, and operates 17 live games. BestPlay, which works as a rewarded engagement and distribution platform across the portfolio, adds another 2.2 million monthly active users.
Nazara said the acquisition will help it accelerate the creation and scaling of next-generation casual and social gaming titles by combining Bluetile’s AI-driven development and live-ops capabilities with BestPlay’s user acquisition, retention, and cross-promotion engine. Moneycontrol reported that Bluetile has shipped five games in six months using a reusable AI-powered game template, with Nazara saying that this setup can reduce development time by around 50%.
The financial profile of the two companies also explains why the asset is important to Nazara. Bluetile and BestPlay posted combined CY25 revenue of $153.6 million (about ₹1,405 crore) and EBITDA of $27.7 million (about ₹254 crore). That compares with $82.1 million in revenue in CY24 and $50.1 million in CY23, indicating strong growth over the last two years.
In terms of payment, Nazara UK will pay $59.7 million at first close and the remaining $40.6 million within six months. Out of the initial $100.3 million, Bluetile is expected to receive $88.4 million and BestPlay $11.9 million. Nazara said the transaction will largely be funded from cash on its balance sheet, with the company also retaining the option to pay up to 25% of each instalment in equity.
Nazara joint MD and CEO Nitish Mittersain told Moneycontrol that Bluetile’s “AI-first DNA” was a major reason behind the acquisition. The company was founded by Raymond Stauffer, a MIT alumnus who previously worked at Google, while its broader leadership team has experience across firms including Zynga, King, Voodoo, Moonactive, and Meta.
For Nazara, the strategic value is clearer than a generic “European expansion” headline suggests. Bluetile gives it a scaled casual gaming portfolio with live titles and proven audience traction. BestPlay gives it a built-in distribution and engagement layer. Together, the two companies add both content and growth infrastructure, which is why Nazara’s investor presentation describes the deal as an “integrated content + distribution platform at scale.”
This also comes at a time when Nazara has been reshaping its portfolio after regulatory changes hit real-money gaming in India. Moneycontrol noted that the company had earlier taken a ₹914.7 crore writedown on its Moonshine Technology investment after the government’s online gaming law imposed a blanket ban on real-money games. Against that backdrop, Bluetile and BestPlay strengthen Nazara’s core gaming business through global casual and social gaming rather than regulated real-money categories.
