Mezii Makes Esports History: First Player to Receive Custom X Hashtag

William ‘Mezii’ Merriman, already a name recognized in Counter-Strike circles, has just made digital history—he’s the first esports athlete to receive a personalized hashtag on X (formerly Twitter). This distinction isn’t just a virtual pat on the back. It’s a sign that competitive gaming’s biggest personalities are now claiming the kind of cultural spotlight once reserved for traditional athletes and pop stars.

Here’s what happened: On July 23, Mezii revealed his brand new hashtags, #kingmezii and #mEZii, both featuring a bold yellow and black ‘M’ crowned logo. This isn’t just a clever design; it puts Mezii into the ranks of icons recognized on the world’s largest social platforms. Even X’s official UK account joined the online applause.

The Numbers Tell the Story

• Second-highest-earning UK esports player: $935,135 (~£690,868) in career prize money
• Only bested by Jaden ‘Wolfiez’ Ashman, the Fortnite phenom, with $1.3 million (~£960,469)

Mezii’s momentum is staggering. Just last month, he became the first UK player to hoist a Counter-Strike Major trophy after Team Vitality’s big win at the BLAST.tv Austin Major. And that’s hardly his team’s only 2025 success. Since February, they’ve been on an unbeaten run, chalking up wins at:

• Three Intel Extreme Masters (IEM) events
• BLAST Open Spring
• BLAST Rivals Sprint
• ESL Pro League Season 21

What’s Next: All Eyes on Cologne

So where does Mezii go from here? The answer: IEM Cologne 2025. As one of 24 elite squads, Team Vitality will contend for its share of a $1 million (~£738,460) prize pool. All signs point to them as favorites—they’re ranked top in the Valve Regional Standings, and another win would mark their ninth tournament victory this year

Mezii’s story is more than high scores and winnings. It’s proof that esports has carved out a permanent, visible spot in popular culture. A custom hashtag isn’t just a clever marketing move—it’s a digital milestone that signals how far competitive gaming and its brightest stars have come.

If you thought major esports moments happened on-stage, think again. Sometimes, they happen in your notifications, right next to a little crowned ‘M’ on X.