KRAFTON India has announced Yashasvi Jaiswal as the official Brand Ambassador for Real Cricket, one of India’s longest-running mobile cricket gaming franchises. Along with the announcement, the company has launched a cinematic master film built around one of cricket’s most defining moments: the silence before the first ball is bowled.
The campaign focuses on preparation, discipline, and mental strength. It draws a direct parallel between stepping onto the cricket field and entering a competitive match inside the game.
Yashasvi Jaiswal’s Role Inside the Game
Jaiswal’s presence in Real Cricket goes beyond a logo or promotional banner. On the game’s home screen, his images appear across Quick Match mode, Test Match mode, and RC Pass. This gives players an immediate visual connection to the cricketer from the moment they open the app.
Players can also select Jaiswal as a playable character within the Rajasthan Royals team, bringing his real-world style and performances into active gameplay. The integration is designed to make the association feel functional rather than cosmetic.
What Yashasvi Jaiswal Said About the Partnership
Speaking about the collaboration, Jaiswal said: “The preparation happens long before the first ball is bowled. Real Cricket captures that intensity, the focus, the strategy, the pressure of every decision. It’s a platform that lets fans step into that mindset, and I’m proud to be part of a franchise that takes the sport as seriously as we do on the field.”
Why KRAFTON India Chose Jaiswal
Anuj Sahani, Head of KRAFTON India Gaming Incubator and Director of Publishing at KRAFTON India, explained the reasoning behind the choice. He said: “Yashasvi represents everything Real Cricket stands for: discipline, preparation, and performance under pressure. His journey mirrors the ethos we’ve built into the game: that success in cricket, whether on the field or on the screen, comes from understanding the sport deeply and respecting the craft.”
Sahani added that the goal is to move Real Cricket from a beloved homegrown title into a mainstream cricket platform, and that Jaiswal fits the profile of an ambassador who can connect with a generation that plays as much as it watches.
He also noted: “Yashasvi is that connection, a young, relatable cricketer whose mindset aligns perfectly with how millions of Indians now experience their favourite sport: interactively, strategically, and with genuine competitive intent.”
The Campaign Film and Its Creative Direction
The master film was shot with broadcast-style realism. It deliberately mirrors the experience of walking out to face a live crowd with the act of entering a competitive mobile cricket match. Both scenarios, according to the campaign’s framing, require focus and intent.
Yashasvi Jaiswal‘s rise from domestic cricket to the international stage has been shaped by discipline and temperament. KRAFTON India has used that real-world journey as the basis for the campaign, positioning it as a natural extension of Real Cricket’s own brand philosophy around competitive intensity and strategic preparation.
The film is now live on Real Cricket’s official Instagram and YouTube channels.
The Timing and the Broader Market Context
KRAFTON India describes the timing of this announcement as strategic. Major cricket action is currently driving peak fan engagement across broadcasts, stadiums, and digital platforms in India. Real Cricket is positioned as a way for fans to move beyond passive viewership and experience the competitive side of the sport directly.
The company notes that cricket consumption in India has shifted, particularly among younger audiences. Playing immersive cricket simulations has become part of how fans engage with the sport, as a way to experience the game from the inside rather than watching from a distance.
Real Cricket is published by KRAFTON India and is among India’s longest-running mobile cricket franchises. The game features enhanced graphics, official team licenses for five major domestic franchises, motion-captured animations, and season-aligned progression systems. It has millions of active players.
KRAFTON India describes the franchise as part of its broader strategy to scale homegrown Indian intellectual property using global publishing standards and to strengthen India’s position as a creator-driven gaming market. The Rajasthan Royals, one of the five officially licensed teams in the game, further reinforces the franchise’s commitment to authentic cricket experiences for its player base.