Justin Bieber has officially entered the world of live streaming, launching his Twitch channel with a surprise debut on October 22, 2025. In his first hour-long broadcast, the pop star didn’t sing or perform, instead, he gave fans a behind-the-scenes look at his life, casually playing basketball, shooting pool, and touring his massive private warehouse studio equipped with a skateboarding ramp and multiple sports setups.
The stream was far from amateur. A full production crew with over ten members handled cameras, lighting, and audio, giving the broadcast a polished, television-like feel—nothing like the typical bedroom streamer aesthetic.
Bieber confirmed he’s serious about this new venture, telling viewers: “We’re going to be doing this pretty much every day, so make sure you tune in. It’s going to be awesome”.
Fans reacted with excitement and curiosity, flooding social media with clips and speculation. Some believe he might open up about personal topics, including his past relationship with Selena Gomez, during future “Just Chatting” streams. His debut drew over 35,000 concurrent viewers, and his channel gained tens of thousands of followers within hours, underscoring his massive digital reach.
Bieber’s move reflects a broader trend of celebrities embracing Twitch not just for gaming, but as a platform for unfiltered, real-time fan engagement.
With hints of future collaborations and even a tease about his upcoming Coachella performance, his daily streams could become a cultural moment in the making.