India, August 12, 2025 — Felicity, a leading AI-enabled game-tech company globally recognized for publishing high-performing gaming titles, has announced its expansion into Singapore with the establishment of Felicity Labs Pte. Ltd. This move marks the company’s new Southeast Asia (SEA) headquarters, aimed at accelerating its growth and scaling operations in the region.
With the new Singapore base, Felicity plans to double its footprint in the Southeast Asian market by March 2026. The expansion will focus on boosting studio partnerships, enhancing market penetration, and growing a regional user base that currently targets over 2 million users. Key high-growth markets such as Vietnam and Thailand are at the heart of this strategic initiative.
Over the next 12 to 18 months, Felicity will invest $1 million to strengthen its leadership team, expand its talent pool, and drive deeper engagement across APAC. The company’s presence now spans India, Türkiye, and Singapore, with plans to acquire intellectual properties, scale talent and player communities in new geographies, and build a robust regional developer network.
Anurag Choudhary, Founder & CEO of Felicity, stated, “APAC is home to 1.5 billion gamers and represents a $70 billion market, making it one of the fastest-growing regions globally. Expanding into Singapore will enhance our ability to connect with local talent, partners, and communities in a region that leads gaming innovation. This strategic expansion is critical to our vision of shaping the future of gaming in APAC.”
Felicity’s Singapore entity will play a pivotal role in its efforts to foster cross-border partnerships and catalyze product innovation, reinforcing the company’s position as a global pioneer in game development and publishing.