LONDON – One of the most iconic names in global esports, Fnatic, is reportedly exploring a potential sale that could value the organization at approximately $100 million (£74.7 million). The London-based giant, founded in 2004, has hired sports advisory firm Oakwell Advisory to field interest from potential bidders following a series of unsolicited approaches.
The move marks a pivotal moment for the European organization, which has established itself as a “flagship” brand across multiple titles, including League of Legends, VALORANT, and Counter-Strike 2.
Strategic Expansion vs. Financial Reality
According to reports from Sky News and industry analysts, Fnatic is open to either a minority investment or a full takeover. Founder and CEO Sam Mathews stated that the organization is “constantly evaluating strategic opportunities to scale our international footprint.”
While the $100 million price tag is ambitious especially given the current “esports winter” that has seen valuations for other teams like FaZe Clan plummet Fnatic’s appeal lies in its sustainability. The organization is reportedly close to breaking even, a rarity in the industry. However, financial filings show a revenue dip from €20.5 million in 2023 to €16.5 million in 2024, highlighting the pressure even top-tier brands face to monetize their massive fanbases.
High-Value Assets and Global Reach
The $100 million valuation is backed by Fnatic’s ownership of prestigious franchised slots. Their LEC (League of Legends) and VCT EMEA (VALORANT) spots are estimated to be worth tens of millions alone. Furthermore, Fnatic has successfully diversified its income through collaborations with luxury brands like Gucci and pop-culture icons like Hello Kitty.
Earlier in 2025, Fnatic also streamlined its operations by selling its “performance product line” from its hardware division, Fnatic Gear, to Sony. This move allowed the team to lean into its core strength: competitive performance and lifestyle branding.
Interest from Traditional Sports and Media
The search for buyers has attracted interest from traditional sports owners and major media conglomerates eager to capture the elusive Gen Z and Gen Alpha demographics. As esports continues to professionalize, a brand with Fnatic’s 21-year legacy is viewed as a “safe bet” for investors looking for an entry point into the digital arena.