KRAFTON India today announced a distinct collaboration between BATTLEGROUNDS MOBILE INDIA (BGMI) and Taco Bell India. This collaboration unites two global brands that speak directly to India’s fast-growing youth & gaming ecosystem. Rooted in bold flavours, bold play, and bold self-expression, this partnership brings together two cultural powerhouse brands that continue to shape conversations amongst India’s Gen Z audiences.
India is emerging as one of Taco Bell’s fastest-growing international market. On the other hand, BGMI continues to lead India’s gaming landscape with one of the strongest online communities. This partnership blends the thrill of high-paced gameplay with the energy of quick-service dining. This is a collaboration that feels instinctive, vibrant, and inherently youth-led.
BGMI x Taco Bell Co-Branded Meal Combo
As part of the rollout, fans can look forward to a co-branded BGMI x Taco Bell meal combo featuring:
- Baddie Rice Bowl
- Naked Chicken Taco
- Boss Burrito
- A Side, Dessert and Beverage
Offering great taste at great value.
As a part of the collaboration, Consumers can earn, for the first time, UC with every BGMI-exclusive Taco Bell combo. UC is BGMI’s premium in-game currency, widely popular to purchase character skins, weapon upgrades, and other special items. This makes the meal a high-value proposition for India’s gaming community.
In-Game Missions & Rewards
From November 15th to 25th, players can also participate in Taco Bell-themed in-game missions to unlock Taco Bell discount coupons offering 50% OFF on select favourites.
This fusion of gameplay rewards and real-world benefits gives gamers the chance to level up both in the game and at the table.
A Cultural Collaboration
More than a promotional tie-in, the partnership reflects the way India’s young audiences live, play, and connect today — at the intersection of gaming, food, entertainment, and digital communities.
Through a mix of interactive digital experiences, social storytelling, and on-ground activations, BGMI and Taco Bell will deliver a vibrant, immersive campaign that celebrates India’s fast-evolving youth culture.
The BGMI x Taco Bell partnership is more than a moment. It marks the coming together of two brands shaping the next wave of India’s pop-culture landscape. With its blend of taste, technology, and thrilling gameplay rewards, the collaboration captures the bold, expressive spirit of India’s Gen Z.
However, this isn’t the first time Taco Bell has tied up with a gaming brand. Back in 2020, Taco Bell collaborated with Xbox to give away Xbox Series X.