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Thursday, July 18, 2024

Amouranth considered quitting Twitch following Hot Tub and ASMR drama

Kaitlyn ‘Amouranth’ Siragusa has developed into one of the most popular streamers on Twitch with a number that rivals none other than Pokimane despite being one of the most controversial content creators to ever grace the platform.

Twitch was created as a platform that would let gamers broadcast their gameplay, following its success in the early days, the company diversified into other forms of live streaming besides gaming. Amouranth was one of the major beneficiaries of Twitch diversifying into a broader landscape of content. Her rapid growth, especially in the past few months was greatly due to the “hot tub” meta, which had greater consequences waiting for her down the line.

The “hot tub” meta instigated a downpour of backlash that Twitch chose to ignore until a few days ago when they demonetized Amourath’s channel, putting a major blow on her revenue stream. Following the re-monetization, her channel earned less than 10% of her initial advertisement revenue. Things once again got going for her with ASMR being the face of her content but Twitch cracked down on it for its sexual nature.

In an interview with Polygon, Amouranth revealed that she considered leaving Twitch at one point.

“I have thought about it — like, is it worth it?” she said. “Do I feel like I deserve [the harassment]? No, I don’t think anyone does,” she added. “But I do feel it’s worth it just to keep grinding while I’m young and have the energy, and then when I’m older and have saved enough money, I can actually do what I want with it.”

Even though the “hot tub” and “ASMR” goes strictly against the Twitch gaming culture, Amouranth wasn’t breaking any rules while doing it, which begs the question that if Twitch will enforce better regulations to keep streamers from sexualizing their content or let them play in grey as they have been going until their recent crackdown.

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