Following multiple cases of wrongful DMCA takedowns, Twitch has come to an agreement with National Music Publisher’s Association to protect all the streamers on their platform from accidental DMCA strikes.
According to a report by Dexerto, Twitch was in talks with the NMPA for some time t develop a tool that will make life easier for streamers as well as music artists. Their latest agreement makes it easier for anyone to report unauthorized use of music on live streams before forcing a temporary ban on streamers from the platform.
The DMCA takedowns are often issued by accident and to take care of the streamers, Twitch put this tool in place that will be “flexible and forgiving” for the creators.
According to the recent developments, this is how it will work:
- Similar to DMCA, the platform will review reports and check for completeness.
- Unlike DMCA, they will give creators a chance to correct their offense by first issuing a warning:
- VODs and Clips that contain unauthorized music will be removed
- If a live stream involves flagrant music uses like rebroadcasting music concerts and pre-release tracks, the platform may also issue a warning or penalty dependent on the creator’s history of that kind of use.
“We’re excited to announce that we’ve entered into an agreement with the National Music Publishers’ Association (NMPA) to build productive partnerships between Twitch and music publishers.” read Twitch’s email.