Danish esports association North has gone into a sponsorship with IT consultancy organization Capgemini.

The Capgemini logo will be included on North player shirts starting April 16. Furthermore, the organization will lead “a few” esports enlistment activities for Capgemini workers and its colleagues.

”We have had several talks with North and REALIZED that the two companies share the same values. We look beyond traditional partnerships and towards something that reflects our boldness and innovative approach.

Anil Agarwal, President of Capgemini Scandinavia Business Unit.

Capgemini says it will host a number of initiatives for its employees and partners designed to promote esports and recruit new talent.