Manchester City has announced an innovative new partnership with North American organisation FaZe Clan.
According to Manchester City, “this collaboration will create new experiences for fans of both football and esports, to bring the two audiences together in exciting new ways.”
Lee Trink, CEO of Faze Clan commented in a release:
Nuria Tarre, Chief Marketing Officer at City Football Group added:
This collaboration builds on Manchester City’s current esports offering, with a dedicated FIFA player representing the Club at tournaments across the world.
Through this partnership, the organizations will bring together the worlds of football and esports across a number of exciting initiatives.
FaZe and Manchester City will also bring their FIFA players together in a shared training facility and launch limited edition, co-branded retail products that fans can enjoy.