Photo: IMAX

IMAX Corporation in collaboration with Vindex is all set to bring electronic sports to the big screen. Vindex is a leading esports infrastructure platform and IMAX is an entertainment technology leader that needs no introduction.

The partnership will be powered by Vindex Studios, a newly launched division of Vindex – a startup founded by co-founders of Major League Gaming (MLG) with $60 Million initial funding. The newly launched venture is focused around developing, distributing and monetizing esports content.

Mike Sepso, CEO, Vindex: “The Esports industry has never before had access to the massive reach and unmatched technology of the IMAX platform. Partnering with IMAX enables us to provide esports fans a remarkable experience – live esports on the largest, highest-quality screens in the world for the first time. We will focus on creating incredible experiences for fans by combining our deep relationships with esports leagues and game-publisher partners with our track record of producing some of the most-watched events in esports history.”

Rich Gelfond, CEO, IMAX: “Coming off our biggest year ever at the box office, it’s clear that audiences around the world see IMAX as a go-to destination for fandom, community and the most immersive entertainment experiences. “We’ve long seen the opportunity to bring the explosive world of esports to our platform and we’re excited to work with proven innovators like Mike, Sundance and the Vindex team to create entirely new experiences for fans worldwide.”

This will truly be a new experience for esports audience. The best viewing experience is at the event where the fans witness live action. While those who cannot attend the event, prefer to live-stream the event from the comfort of their home. Theatre if attracts the fans, as another form of large-scale viewing experience could also establish several endorsements and advertisement deals.

However, only the time will tell whether this manoeuvre will compel the audience to turn up at a theatre over their comfy-chair and computer.