Guild Esports Signs Sponsorship Deal With Coca Cola

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David Beckham co-owned lifestyle and esports brand, Guild Esports signs an exclusive sponsorship deal with beverage brand Coca Cola. With this sponsorship deal, Guild Esports becomes the first European esports team to sign a global sponsorship deal with Coca Cola.

As per the press release the global sponsorship deal will be valid for one year and will see Coca-Cola become Guild’s “Official Soft Drinks and Hydration Partner.”

The total contract value of the sponsorship deal is “confidential and payable in cash” and the package value will be based on unique experiences and providing opportunities for gamers across the globe.

Kal Hourd, Chief Executive of Guild Esports, said:

“Guild is signing up some of the world’s most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner. They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry.”

Guild Esports Coca Cola Deal

Coca-Cola becomes Guild’s sixth sponsor, joining the likes of Bitstamp, Razer, Samsung, Subway, and HyperX.

The last few months have been turbulent for the esports organization. Just last month, Guild Esports reported a loss of £4.96m and saw its staff numbers drop significantly from 45 to 30. In July, Kit Brunswick joined the organization as its Safeguarding and Wellbeing Lead.

While on the competitive front the esports organization secured various high-place finishes across the board but failed to convert any high-place finish into tournament victory. Over the last few weeks, the organization finished second place at the FIFA eWorld Cup and Gamers8’s Rocket League tournament.

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