Esport athletes have been regarded as stars much like their counterparts in other industries. However, esport has lately been a go through medium for marketers precisely because of its higher engagement with the millennials. And yet again, this has been the case with Brazilian Counter-Strike AWPer Gabriel “FalleN” Toledo. Clear, a French-based anti-dandruff shampoo brand has roped in Gabriel as the poster boy for its Shampoo.
Prior to Gabriel, Portugal football veteran Cristiano Ronaldo headlined the shampoo brand. MIBR star-AWPer has also appeared in a television commercial for Clear shampoo earlier in 2019.
FalleN and co. secured 10th-12th position at recently held BLAST Premier Spring Series 2020 and are likely to compete in Spring 2020 Showdown. On the other hand, Brazilian squad is set to compete in FLASHPOINT League which will commence in March 2020 while they have declined their invite for ESL Pro League.
The day is not far away when electronic sports will be at par with traditional esports and esport professionals will be celebrated much like their counterparts.