BenQ-Zowie enters into partnership with SoStronk


Zowie, which is undoubtedly the favorite esports brand for gamers has announced its six-month collaborated partnership with SoStronk. The two companies very earlier associated indirectly through Zowie Extremesland 2016 India Qualifiers, on which SoStronk took charge of the matches responsibility.

SoStronk, which is one of the top reputed esports brands in India has earlier partnered with and served to the established players in the Esports fraternity, with the likes of ESL, PGL. Very recently, SoStronk’s Sudhen ‘Bleh’ Wahengbam was introduced as a guest by a popular Esports analyst, Thoorin on his channel to discuss various esports possibilities in the Asian region.

Zowie, on the other hand, was one of the most anticipated esports brands to be launched in India the previous year, with this solid partnership, the PC Gaming and Esports happens to have a very good time ahead. The speculations suggest that Zowie and SoStronk will have a mutual vision for the development of the Esports and gaming scene in India. Both the companies will join hands to bring more significant events in India.

Other than the events, and product partnerships, Zowie’s product range will also be available on the SoStronk Marketplace for gamers to purchase using points that they can earn through participating in SoStronk daily events and tournaments.

Rajeev Singh, M.D., BenQ India, said: “This association with SoStronk solidifies our intention of providing viable platforms to talented gamers in India to take up gaming professionally. Zowie products ensure that this progress happens without any compromise on their gaming experience.” 

Prashant ‘Aequitas’ Prabhakar, CEO of SoStronk: “I have been a long-time proponent of the Zowie brand, myself having used Zowie mice since they were first launched. As the CEO of SoStronk, I want to partner with organizations who take eSports and competitive gaming as seriously as we do. With Zowie, I feel SoStronk have found the right partner who shares the same vision and goals, and am excited to see what this brings for our users.”

Almost a year ago, Zowie was acquired by BenQ to help construct a mega Esports brand. The product range of Zowie’s mice assisted by BenQ’s marketing and business network steered the company to a great success in the industry. In India, however, Zowie’s products were introduced very recently.

About author

Deepak Ojha

Content creator at TalkEsport, since 2010.

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